Sumo Power Plans & Prices — Compare & Save

Sumo Power offers 573 plans in Australia (565 electricity, 8 gas), based on Consumer Data Right (CDR) data updated daily by Bill Hero.

Retailer tier
Tier 3 retailer
0.4% market share
Complaints
Medium
0.66% rate
Customers
26,326
0.4% market share
Founded
2015

Rates sourced from CDR and refreshed daily. Last updated: 15 August 2026.

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About Sumo Power

Sumo Power is an Australian-owned energy retailer. It has accumulated over $11.7 million in combined regulatory fines for unlawful doorknocking, misleading sales practices, and wrongful disconnections. Among mid-tier Australian energy retailers, Sumo has the highest total penalty amount. Sumo does not offer GreenPower accredited products.

Products offeredEnergy Retailer
Residential customers26,326 (0.4% share)
GreenPower productsNot offered
Australian ownershipyes
Market positionMid-sized retailer
Compliance record: Sumo Power has accumulated over $11.7 million in regulatory fines for supreme court of victoria ordered sumo to pay $10 million for unlawful doorknocking and best-offer messaging failures, plus $200,000 of the esc's legal costs. sumo engaged in misleading door-to-door sales tactics (5,941 door-to-door calls during 13 jan–12 aug 2022 without consent) and failed to inform customers of better available offers; also ordered not to door-knock for 3 years, to publish public notices, to maintain a best-offer quality assurance process for 3 years, and (via enforceable undertaking) to pay $800,000 to the consumer action law centre and maintain a compliance system for 5 years. (essential services commission v sumo power pty ltd & anor [2024] vsc 758, 6 december 2024.) — among the highest penalty totals for mid-sized retailer.

Sumo Power is a mid-sized retailer with 573 plans.

Bill Hero is an independent comparison service: we don't take placement fees from Sumo Power or any other provider. Rates below are sourced from CDR and refreshed daily.

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Regulatory Issues

Enforcement actions recorded against Sumo Power by Australian energy regulators. Sourced from the ESC Victoria Register and AER compliance reports. Updated monthly.

2 recent actions awaiting verification. Summaries are from regulator records but links and accuracy have not yet been confirmed.
Essential Services Commission (Vic)|Court proceeding

⚖️ Supreme Court of Victoria ordered Sumo to pay $10 million for unlawful doorknocking and best-offer messaging failures, plus $200,000 of the ESC's legal costs. Sumo engaged in misleading door-to-door sales tactics (5,941 door-to-door calls during 13 Jan–12 Aug 2022 without consent) and failed to inform customers of better available offers; also ordered not to door-knock for 3 years, to publish public notices, to maintain a best-offer quality assurance process for 3 years, and (via enforceable undertaking) to pay $800,000 to the Consumer Action Law Centre and maintain a compliance system for 5 years. (Essential Services Commission v Sumo Power Pty Ltd & Anor [2024] VSC 758, 6 December 2024.)

Penalty: $10.00 million

Essential Services Commission (Vic)|Penalty notice

📋 Sumo Power Pty Ltd and Sumo Gas Pty Ltd: Paid 100 penalty notices totalling $500,000 for arranging the alleged wrongful disconnection of 143 Victorian energy customers on 14 December 2020 — 142 customers were disconnected before the required six business day disconnection warning period had expired, and one customer was disconnected without warning despite actively participating in a two-year payment plan to pay arrears (Energy Retail Code disconnection warning and fair dealing requirements). Penalty notices issued 30 November 2021.

Penalty: $500,000

ACCC|Court proceeding

⚖️ Sumo Power Pty Ltd: Federal Court declared by consent that Sumo made false or misleading representations in selling electricity plans to Victorian consumers and ordered it to pay $1.2 million in penalties plus approximately $800,000 in consumer redress. Between June and December 2018 Sumo offered cheap rates and high pay-on-time discounts, then materially increased rates (28–43%) for customers who had received one to three monthly bills; about 7,700 customers were affected, averaging an additional $50 per month. Proceedings brought by the ACCC under the Australian Consumer Law (ACCC media release 96/21, 30 June 2021).

Penalty: $1.20 million

Bill Hero compiles regulatory enforcement data from public registers. This information is provided for consumer transparency and does not constitute legal advice. Always refer to the original regulator source for the most current and complete information.

Frequently Asked Questions

How many plans does Sumo Power offer?
Sumo Power offers 573 plans in Australia (500 electricity, 8 gas), based on Consumer Data Right (CDR) data updated daily by Bill Hero.
Does Sumo Power offer both electricity and gas?
Yes — Sumo Power offers both electricity (500 plans) and gas (8 plans). Customers can take both fuels from Sumo Power and may be eligible for dual-fuel discounts on some plans.
What is the cheapest Sumo Power electricity plan?
Sumo Sunrise Residential (Time Of Use) is the cheapest Sumo Power residential electricity plan in Bill Hero's comparison, with an estimated annual cost of $1,114 at 4,000 kWh/year. Your actual cost depends on your usage and tariff — see the table above for the full list.
Is Sumo Power a major or smaller retailer?
Sumo Power is a mid-sized retailer in Bill Hero's comparison, with 573 plans on offer. Larger retailers typically have 1,000+ plans; Sumo Power sits between major incumbents and smaller specialists.
How often is Sumo Power's plan data updated?
Bill Hero refreshes Sumo Power's plan data daily from the Consumer Data Right (CDR) energy API. Pricing on this page reflects the latest published rates from Sumo Power.

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