Electricity prices are still increasing

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Once again, media focus has been on Default Market Offers, which are the most visible part of the electricity pricing ecosystem.

However, only about 10% of energy consumers are on Default Offers.

The other 90% of us are on Market Offers, which are usually described as being more competitive than Default Offers.

This is true to the extent that the Market Offers that are visible and marketed to new customers are generally discounted against Default Offer prices. We call these Acquisition Market Offers.

Currently, the benchmark discount for an Acquisition Market Offer is around 23-25% below the Default Offer price.

But this masks the underlying reality that Market Offers are variable, and retailers will change both the Acquisition Offer prices that they put into the market, as well as changing the pricing under the feet of their Market Offer customers over time, so whatever Acquisition Offer price you joined your retailer with will almost certainly no longer exist in the market, and very likely will also no longer be the price that you are being charged

Despite this double-edged price variability, retailers routinely will keep the same name for their plans, so that the price you're charged under your 'Super Dooper Saver' plan, or whatever inane brand name they chose for your plan, will have absolutely no bearing on the price your retailer currently offers new customers under that exact brand name.